Digital Marketing

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Top 5 Digital Trends of 2022- Part I

AI or artificial intelligence, data driven marketing & search engine optimization are some of the ambitious concepts not taken in to that priority when digital marketing was first incepted. Today these are some of the most top digital trends.

In today’s competitive world to sustain your business in a crowded online landscape, one must adapt himself to the current innovations on which digital marketing is thriving. Let’s delve into the top trends of 2022.

Programmatic Advertising

In this process AI is used to automate ad buying. By restricting humans from buying or formulating ads, organisations receive a cost-effective & reliable solution to their needs. World programmatic advertising spend has surpassed $130 billion, 61% of which comes from U.S. companies. As per reports, U.S. programmatic display ad spend will increase at 18.4% next year, a number that’s close to average what was observed in recent years.

Influencer Marketing

The influencer marketing industry is witnessing a huge rise for the demand of micro influencers. Micro influencers’ importance in the total industry increased drastically last year due to their higher engagement rates & affordability. There is an expected shift towards more data-driven approach which eventually will become the primary reason for the rise owing to which brands are now working on branded content with micro influencers due to good value data and better insights.

Social Messaging Apps

If you think social messaging apps are just for sending smilie to your friends look at these insights:

Top three social messaging apps — WhatsApp, Facebook Messenger and WeChat — consists 4.5 billion users in together, which is more than Facebook or YouTube.

More than 56% of global messaging app users have messaged brands to gather information in all stages of a buyer’s journey.

Social messaging apps are another execution of a conversational marketing strategy. People expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them.

Voice Search

Increased utility of voice search has inspired brands to restructure their digital marketing strategies. Let’s take a look at the facts?

  • 20% of all internet searches are voice-based.
  • 58% of consumers used voice search to find local business information.
  • 40% of adults use voice search daily.
  • 1 billion voice searches take place every month.

Voice search has a crucial role in providing relevant info for search engine users.

Companies focusing on content marketing to enrich SEO

Getting backlinks is tedious, and redrafting meta descriptions can be tiring. Currently, 57% of marketers agree that on-page content was the most effective SEO activity. Businesses need to continue to invest in employee time or freelance help to write their blogs and content for landing pages. On top of that, consider ways to turn these resources into a lead funnel through pop-up forms, contacts, locked content, and more.